Customer Experience Certification | The World’s First CX Certification

What You Will Learn

  • The essentials of successful customer experience management.
  • To plan and implement powerful yet effective customer experience management strategies and initiatives.
  • To apply relevant tools and models in tailoring the best customer experience practice for your very own business.

Who Should Attend

Anyone with any level of managerial or functional responsibility in dealing with customers will benefit from the course. Specifically, you are likely: 

  • Department head of Customer Experience, Marketing, Services, CRM or Sales.
  • Director / VP / GM of customer management related units.
  • Management executive who takes charge of corporate strategy planning and customer management development.
  • Business owner who sees CX a critical differentiator for your business.

Program Founder

Sampson Lee
Hong Kong

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Sampson Lee

Sampson founded Global CEM (Globa Customer Experience Management Organization) and invented the Branded CEM Method that was first licensed in Belgium and the Netherlands. With content based on Lee’s method, Global CEM has run the world's first customer experience (CX) certification program 64 times in 19 international cities and certified CX professionals across six continents. His book PIG Strategy: Make Customer Centricity Obsolete and Start a Resource Revolution is exclusively available at

Program Trainers

Brownell O'Connor

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Dr. Brownell O'Connor

Brownell has been working in the customer contact industry since 1990 and in that time has worked with over 150 call centre operations across virtually every continent. Brownell established his Contact Centre consulting practice in 1996 and has gained an enviable success record. He spends a lot of his time in the Middle East region and contributes regularly to industry journals and has spoken at international conferences since 1997. Brownell also serves as an executive and non-executive Director of a number of contact centre companies across the glob

Ro King
United States

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Ro King

Ro brings to client engagements more than 15 years of experience, she guides Fortune 500 and Internet 100 firms in building databases of customer information, analyzing data to better understand and anticipate customer behavior, and implementing the tools and processes to conduct marketing campaigns that integrate multiple channels and touch-points. Ro was founding partner of Quaero Corp. U.S. She earned her BA at Harvard and her MBA at the Darden School of Business at University of Virginia. She is a popular conference speaker on CRM, a regular contributor to industry publications and an adjunct professor at New York University.


Join Tomas Ibanez in being a Global CEM Certified Customer Experience Professional.

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